Senior Director, Marketing - Detroit, Michigan
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Description
ABOUT BEDROCK
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties and making space for the community—all with the philosophy to operate for more than profit.
Since 2011, Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties, totaling over 21 million square feet of office, retail, residential, hospitality, industrial, data centers and parking. In 2024, Bedrock was named one of the world’s Most Innovative Companies by Fast Company.
For additional information about Bedrock, please visit BedrockDetroit.com or connect with us on Facebook, Instagram, LinkedIn and X.
The Senior Director, Marketing, is responsible for contributing to the overall marketing strategy, developing and supporting marketing campaigns, ensuring brand alignment and measuring the return on investment of various campaigns. This role leads the marketing team to contribute towards the overall marketing strategy and organizational goals.
Bedrock has an in-office work environment at our headquarters in downtown Detroit, MI. This role is not eligible for a remote or hybrid work schedule. We currently offer, subject to change, the flexibility to work from home on Fridays, but, based on business need, one could be required to be in the office.
ESSENTIAL FUNTIONS
- Support the development and implementation of strategic marketing plans that align with company brand and growth strategies driving team vision of creative, social and multimedia assets
- Collaborate with Design and Multimedia teams to oversee the organization’s content strategy, production, prioritization, timeliness, and budget of initiatives
- Oversee website platforms and ensure utilization of best-in-class technology and trends to optimize sites for performance, accessibility and overall user experience
- Create and execute multi-channel marketing campaigns resulting in increased brand awareness for Bedrock, the cities of Detroit and Cleveland and individual developments
- Determine success of campaigns by establishing performance metrics and overseeing timely reporting of insights; analyze market trends, competitor activity and customer behavior to identify opportunities
- Create compelling copy across all channels including websites, brochures, paid and organic social media, advertising and various communications -- drive unique storytelling and tone of voice across multiple brands
- Drive lead generation across the residential and commercial portfolios contributing to increased occupancy and overall leasing momentum
- All other duties as assigned
LEADERSHIP COMPETENCIES
- Communication: Clearly articulates vision and expectations, adapts messaging to diverse audiences, fosters open dialogue, and manages conflict constructively.
- Planning & Organization: Aligns team efforts with strategic goals, delegates effectively, anticipates challenges, and drives accountability and results.
- Problem Solving: Proactively identifies and resolves issues, promotes critical thinking, and supports continuous improvement and collaboration.
- Culture & Ethics: Models integrity and inclusivity, champions organizational values, and fosters a positive, ethical, and inclusive work environment.
- Technical Expertise: Applies and develops industry knowledge, mentors others, and stays current with trends to drive performance and innovation.
- Leadership: Leads with vision, builds strong relationships, embraces change, and develops high-performing, accountable teams.
REQUIREMENTS
- Bachelor’s degree in marketing, communications or relevant field preferred
- 2+ years of experience in a leadership role
- 10+ years of experience in a marketing role
- Strong preference for experience in commercial real estate, hospitality, or similar industries
