Market Research Basics During the Coronavirus Crisis - Consumers Have Changed, Will You?

Coronavirus-Focused Virtual Business Workshops Among Several Offered by Oakland County Small Business Team

Business owners and entrepreneurs who may have had their operations or aspirations interrupted by the coronavirus pandemic have a chance to get back on track with the help of expert business counselors from Oakland County’s small business team.

While it’s impossible to predict what the “new normal” will look like once your business reopens during the coronavirus, understanding customer expectations, incomes, spending habits and behaviors will be key in these uncertain times. This workshop examines changes in consumer behavior for business-to- consumer establishments (B2C) as a result of the pandemic, which behaviors may stick long term and market research resources available to you to help you attract and retain customers.

This workshop is designed to help existing businesses.