Local Business Connect - Restaurant Workshop by Oakland County

Restaurant Check-In: Where We Go From Here

Join us for three short sessions packed with information important to you, including:
• Best Practices
• Latest data and trends for the restaurant industry
• Ideas to help you prepare for the colder weather ahead
• Creative ways to attract and retain workers
• Increase and measure your digital marketing sales

Agenda
8:00 a.m. 
Welcome and Introductions

8:05 a.m. 
Restaurant Industry Updates, Best Practices and Preparing for the Winter Season
Amanda Smith, Executive Vice President, Michigan Restaurant & Lodging Association (MRLA); and Executive Director, MRLA Educational Foundation, Lansing
Hear about “Best Practices” from successful restaurants, related news from the state and federal government agencies, latest data and trends for the restaurant industry, staffing shortages, wage inflation, demands for outdoor dining, and ideas on how to prepare for the colder weather in the months ahead.

8:35 a.m. 
Creative Ways to Attract and Retain Employees
Jennifer Llewellyn, Manager, Oakland County Workforce Development, Waterford; and Director, Oakland County Michigan Works!
Learn creative ways that you can use now and moving forward to attract and retain employees in the restaurant industry.

9:05 a.m. 
Proven Ways to Increase Your Digital Marketing Sales
Brendan Hunt, Digital Marketing Manager, Pitch Black, Ferndale
See how to Increase your sales in the digital world, including developing a low-cost advertising campaign and tracking results through analytics, dashboards, and a new product for restaurants called “Findable.”

9:30 a.m. 
Q&A