eCommerce Globalization Strategies: eCommerce Channel Mix (Part 3 of 3)

Choosing the right eCommerce sales channel mix depends upon understanding the online purchasing habits in your target market. On June 24th, listen to industry experts explain the strategic process of selecting eCommerce sales channels appropriate for your product and demographic, and how you can maximize your return on investment from your online sales efforts.
You will leave this seminar knowing how to:

• Establish a baseline for where your site traffic comes from.
• Know who your customers are and from where they are buying.
• Choose an appropriate eCommerce sales channel mix.
• Keyword translation considerations for overseas search engines.